If you’re running a business in Texas, you already know that locals take pride in supporting homegrown brands. Whether you’re in Austin, Dallas, Houston, or a smaller town, building a loyal local following on social media can lead to long-term success — but it takes the right approach.
Here are our top social media tips to help Texas-based businesses grow their local audience and turn followers into loyal customers.
1. Highlight Your Texas Roots
Texans love supporting local. Showcase your local pride by incorporating Texas-themed visuals, language, and hashtags. Post behind-the-scenes content from your team in the community, highlight your location, or share your origin story.
- Use hashtags like #ShopTexas, #TexasBusiness, or location-specific ones like #DallasEats, #ATXLocal, or #HoustonSmallBusiness
- Participate in local holidays and events — think Texas Independence Day or the Houston Livestock Show
2. Tag Local Accounts and Locations
Want to be seen by people in your area? Tag your city or neighborhood in posts and stories. Also, mention or collaborate with other local businesses, influencers, or media pages to expand your reach within the Texas community.
3. Create Content That Speaks to Locals
What do your Texas customers care about? Use humor, references, and topics they relate to — like local weather quirks, sports rivalries, or city events. Content that feels “just for them” gets shared more often and builds stronger community bonds.
4. Show Up Consistently
Posting once in a while isn’t enough. Local audiences engage with businesses they see regularly. Stay consistent with your posts, stories, and engagement. A content calendar can help keep you on track.
5. Engage With Your Local Audience
Don’t just post — interact! Reply to comments, respond to DMs, and thank followers for tagging your business. Genuine interaction builds relationships and helps your brand stand out in a crowded feed.
6. Use Paid Ads to Target Local Customers
Social media ads allow you to geo-target specific cities or even zip codes. Use this feature to promote special offers, grand openings, or events directly to your ideal local audience.
7. Promote and Attend Local Events
Post about your involvement in farmer’s markets, festivals, or charity drives. Even better — go live from the event, share photos, and tag other local partners. These real-time updates show you’re an active part of the community.
Conclusion
Building a local following on social media isn’t about going viral — it’s about showing up, being genuine, and connecting with the community right outside your door. For Texas-based businesses, this kind of grassroots strategy builds real relationships and loyal customers who keep coming back.
Need help managing your local presence? Our social media management services specialize in helping Texas businesses grow online — one follower at a time. Reach out today!